Group photo of distinguished guests at the event
On December 19th, GAC AION UT made its grand official launch along the Victoria Harbour in Hong Kong. As a global premium compact car crafted by GAC for the international market, AION UT not only brings Hong Kong users a brand-new high-tech, high-quality travel option but also signifies the continuous practice and in-depth implementation of the "Hong Kong ACTION" under GAC's "One GAC 2.0" globalization strategy. This launch further strengthens GAC’s brand image of “Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem,” delivering a low-carbon, green, and intelligent mobility lifestyle to users in Hong Kong.
At the launch event, distinguished leaders and guests gathered to witness this important moment, including Wang Shunsheng, Vice President of GAC INTERNATIONAL & President of Asia-Pacific and Middle East & Africa Regional Centers; Zhang Fan, Chief Design Officer, Head of GAC DESIGN Global; Li Jian, Director of Channel & Marketing Department, GAC INTERNATIONAL; renowned Hong Kong artists Vic Teo, Sophie Yip and Randal Tsang; as well as Hong Kong distributor representatives of GAC INTERNATIONAL Eric Wong and Dong Shenghui.
PART 01:Anchored in Hong Kong as the Strategic Foothold, AION UT Debuts at Victoria Harbour to Deepen Global Expansion
The decision to launch AION UT at Victoria Harbour, one of Hong Kong’s most iconic landmarks, carries significant strategic importance. As a vibrant gateway connecting Hong Kong with the world, Victoria Harbour embodies international dynamism and global connectivity—values that resonate strongly with AION UT’s stylish and intelligent brand DNA. Hosting the launch event at this location underscores GAC’s strong commitment to Hong Kong as a key strategic market within its global right-hand-drive vehicle strategy.
The GAC AION UT launch event took place adjacent to Victoria Harbour, a landmark of Hong Kong
Wang Shunsheng stated that as a super hub connecting China with the world, Hong Kong serves as a crucial window for Chinese automobiles to enter the international market. GAC regards Hong Kong as the strategic foothold for its globalization strategy and an important link to explore the global right-hand drive vehicle market. Guided by the "One GAC 2.0" globalization strategy, GAC officially released the "Hong Kong ACTION" strategy at the Hong Kong International Automobile Exhibition last June. Adhering to the philosophy of "In Hong Kong, For Hong Kong, Integrating into Hong Kong, Serving Hong Kong, Contributing to Hong Kong", GAC is committed to creating more low-carbon, green and intelligent wonderful mobile life for Hong Kong users.
Since the release of "Hong Kong ACTION", GAC has actively fulfilled its commitments, making vigorous progress in products, channels, services, energy ecology and mobility systems, and the development of the enterprise is closely linked to the pulse of Hong Kong's urban development.
Wang Shunsheng Delivered a Speech
In the just-concluded 15th National Games and National Paralympic & Special Olympic Games, GAC, as the sole official automotive partner, provided 180 units of HYPTEC HT and 90 units of E9 to the Hong Kong region, ensuring the smooth holding of the events. It also launched initiatives such as setting up the "GAC Intelligent Mobility Support Center" and implementing the GAC One-Code Service, which were highly recognized by the organizing committee, truly achieving "Integrating into Hong Kong, Serving Hong Kong, Contributing to Hong Kong". After the Tai Po fire, GAC promptly donated HK$6 million and provided support vehicles to tide over the difficulties with Hong Kong society, interpreting the responsibility and commitment of a state-owned enterprise with practical actions.
It is this practice and commitment rooted in Hong Kong that has gained full recognition from the market. According to data from the Transport Department of Hong Kong, GAC's sales have entered the TOP 3 of Hong Kong's electric vehicle market for many consecutive months, and the cumulative sales from January to November this year ranked TOP 5 in Hong Kong, fully demonstrating the recognition of GAC by the majority of Hong Kong users.
PART 02:Precise Insights Injecting Green and Intelligent Vitality Into Hong Kong’s Mobility
The arrival of AION UT is a sincere work tailored for urban travel after GAC's in-depth insight into the needs of the Hong Kong market. In Hong Kong, a modern city with a fast pace and pursuit of quality, local users value high cost performance and convenient practicality, as well as fashionable design and environmental protection. They need an all-round vehicle that can balance commuting and family travel.
AION UT
As a "New-era super ICON of fashion and intelligence", AION UT accurately meets these needs: its fashionable design language adapts to urban aesthetics, its flexible spatial layout satisfies diverse usage scenarios of individuals and families, its intelligent and convenient configurations fit the modern pace of life, and its comprehensive safety guarantee allows people to travel without worries.
When introducing the design philosophy of the AION UT, Zhang Fan stated: "Designed by the Milan Design Center, the AION UT is crafted specifically for modern urban life. It reflects GAC’s leading technological capabilities while leveraging its core advantage of ‘small body, big impact,’ establishing itself as a representative of classic urban compact cars. Through meticulous design and development, it retains the refined aesthetics of a compact car while delivering a uniquely enhanced experience. The AION UT features the highly recognizable ‘Digital Cube’ trend-inspired design, complemented by eight stylish exterior colors and three interior styles, making it a standout on city streets. Recognized as a model that truly understands urban lifestyle, the AION UT provides users with richer low-carbon, intelligent mobility options, perfectly meeting the demands of modern urban travel."
Zhang Fan Introduced the AION UT
At the event, Hong Kong’s rising star Sophie Yip, serving as the Brand Ambassador for the AION UT, appeared alongside her partner, Randal Tsang (GM), to support the AION UT launch. They shared their test-driving experiences, praising the vehicle’s cutting-edge design, spacious interior, comprehensive intelligent features, and outstanding driving performance. The AION UT perfectly combines fashion appeal with practical value, completely redefining perceptions of compact all-electric vehicles.
Sophie Yip & Randal Tsang (GM) Endorsed AION UT
As a special guest for the AION UT launch event, popular Hong Kong singer Vic Teo performed live on site, interacting with guests and the audience to elevate the atmosphere and draw greater attention to the AION UT debut.
Vic Teo Performed at the AION UT Launch Event
Guests, Media, and Users Gathered at the Event
On-site Audience Tried Out the AION UT
PART 03:Working Together to Draw a New Blueprint for a Wonderful Mobile Life
The launch of AION UT not only injects new vitality into Hong Kong's automobile market but also builds a new bridge for emotional connection between GAC and Hong Kong users. Looking ahead, GAC will adhere to long-term vision and win-win cooperation, continue to deepen its presence in the Hong Kong market, listen to users' voices, bring more high-quality products and services, and continue to make efforts in products, channels, services, energy ecology and mobility systems, growing together with Hong Kong.
At the same time, with Hong Kong as a fulcrum, GAC will strengthen its “Tech-Driven GAC, Advancing Global Reach with a Full-Chain Ecosystem” image and accelerate the expansion of the global market. The company aims to bring China-made green and intelligent vehicles to more consumers, contribute to Hong Kong’s prosperity and the high-quality development of the Greater Bay Area, and set a new benchmark for Chinese automotive brands “Ecosystem Globalization”. GAC aspires to write a more wonderful chapter in the journey of globalization.