Recently, GAC successfully held the four-day GAC DAYS brand test drive event at the World Trade Center, a landmark in Montevideo, the capital of Uruguay. As a commercial and financial hub and a gathering place for high-end groups in Montevideo, this venue not only brought dense foot traffic and high visibility to the event but also accurately conveyed GAC's brand positioning as "Leading the Transition to Electrified Mobility" in the American market through in-depth engagement with the urban elite circle.
Test Drive Event
Diversified Product Lineup
Reshaping Local Market Perceptions
During the event, GAC showcased a comprehensive product lineup covering fuel-powered, hybrid, and pure electric vehicles, including GS8, EMZOOM, EMKOO HEV, as well as multiple pure electric models such as AION V, AION UT, AION ES, and HYPTEC HT, fully meeting the diverse mobility needs of Uruguayan consumers.
Diversified Product Lineup Showcased at the Test Drive Event
During the test drives, many GAC models received positive feedback. Particularly in terms of vehicle quietness, power response, interior quality, and intelligent configurations, they exceeded many local consumers' existing perceptions of Chinese brands. Several test drivers stated: "We are amazed by the strength of GAC's models in intelligent configurations and power response." With their actual performance, GAC's models have demonstrated the strong strength and unlimited potential of Chinese automotive brands to local consumers, winning high recognition and unanimous praise.
Local Consumers Test-Drove GAC Models
New Energy Momentum Leads the Way
Aligning with Market Upgrade Trends
The number of on-site inquiries and test drive reservations continued to rise during the event. Among them, the three pure electric models AION UT, AION ES, and HYPTEC HT became the focus of attention, affirming the strong demand for high-quality new energy products in the Uruguayan market. Through in-depth face-to-face communication, GAC not only collected a wealth of localized product optimization suggestions but also established direct connections with consumers, laying a solid foundation for subsequent sales conversion and customer relationship management.
Test Drivers Consulted GAC New Energy Models
Deepening Presence in South American Market Accelerating Global Layout
This test drive event is an important measure for GAC to deepen its layout in the South American market. Leveraging the high-end exhibition scenario in the core business district of Montevideo, GAC has not only significantly enhanced its local brand visibility and reputation but also strengthened its brand positioning as "Leading the Transition to Electrified Mobility." In line with the rapid rise of Chinese brands in the Uruguayan market, GAC will continue to promote product localization and service network improvement, providing more competitive mobility solutions for Uruguayan consumers.
In the future, GAC INTERNATIONAL will take this event as an opportunity to further deepen its presence in the South American market. With technological innovation and a global perspective, it will inject Chinese strength into the upgrading of the local automotive industry and help the South American market achieve high-quality intelligent mobility.